Super Bowl LI ads

Thirty-second spots during Super Bowl 51 (LI) sold for an average of $5 million, which is up about the same as ads from 2016. The Super Bowl was broadcast on FOX NRG Stadium in Houston, Texas on Feb. 5, 2017. Watch the commercials here.


Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost US$37,500. By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million USD for NBC; the most expensive advertisement sold for $5.84 million. Super Bowl XLVII and Super Bowl XLVIII both set the average cost of a 30-second commercial at $4 million. Super Bowl XLIX, also broadcast by NBC, surpassed that record with a base price of $4.5 million. Media executives projected that the cost of a 30-second commercial could exceed $5 million at Super Bowl 50, a figure that CBS confirmed and Fox would later match for Super Bowl LI. [Via: wikipedia]

Feb 5, 2017; Houston, TX, USA; New England Patriots running back James White (28) scores the game winning touchdown against the Atlanta Falcons in overtime during Super Bowl LI at NRG Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

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