“They Live,” released in 1988, presents a profound commentary on consumerism, media manipulation, and societal control. The film follows John Nada, who discovers sunglasses revealing hidden messages of obedience and exploitation by an alien elite.
Beyond its B-movie exterior, “They Live” serves as a warning about unchecked consumerism and blind obedience to authority. It’s a documentary in disguise, urging critical thinking in a world of misinformation.
The sunglasses symbolize awakening to societal realities, urging us to challenge narratives fed by those in power. The film’s portrayal of the ruling elite reflects real-world power dynamics, where wealth is concentrated among the few.