The world needs innovative solutions to make the transition to a world that runs on sustainable energy sources, but we are falling behind. The fossil fuels industry is still very lucrative and has the power to repress the introduction of new technologies that threaten their own business. Unknown to many, scientists and inventors have already worked on brilliant solutions for over a century: ideas that would outdate most of today’s sustainable energy technologies and would guarantee a 100% green future. However, there are mechanisms in place that have prevented the breakthrough of these solutions. What’s happening? To find the answer we should focus on human behavioral aspects.
Speaker: Karsten van Asdonk, student Biomedical Engineering TU/e (2017)